The Advertising Standards Authority has reversed its decision to ban a TV advert that depicted a cyclist riding in the middle of the lane without a helmet or other safety attire.
Cycling Scotland’s advert, which aimed to encourage drivers to pass cyclists with cars, provoked five complaints to the ASA. The authority upheld the complaints in January, ruling that the advert was “socially irresponsible” and that any future adverts should depict cyclists “wearing...
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