‘Smarter choices’ travel behaviour change policies have been in the news again recently: the Behavioural Insights Team (BIT) reported that several low-cost behaviour change interventions designed to reduce commuting to Heathrow Airport made no measurable difference (“Researchers question value of ‘smarter choice’ interventions” LTT 03 Feb). BIT’s comments on evaluation methods (don’t trust self-reported surveys) have re-opened a long-running...
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