Sustrans Northern Ireland has launched a loyalty scheme designed to encourage more people to cycle to local shops and cafés in East Belfast.
The ‘Pedal Perks’ initiative is part of the £3.8m (€4.4m) European CHIPS project, which aims to reduce car traffic and promote sustainable transport such as cycling on the Comber Greenway to commuters and local residents.
“People, not cars. spend money,” said Pamela Grove, Sustrans’ active travel officer,...
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