Well run car parks are good for the high street

Providing customer-friendly car parks and smarter marketing can boost retail footfall, says Indigo’s Dave Mitchell

Car parks can play an important role in supporting local businesses, and by expanding the kinds of people using them they become both safer places and commercially viable. This is the thinking behind parking operator Indigo’s policy of investing in the ambience of the structures it operates and engaging with local businesses and communities.

Indigo UK is an operator of car parks in towns and other retail destinations across the UK. “Parking is often a shopper’s first and last...

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