Cash-strapped Northamptonshire County Council is exploring funding its corporate communications and marketing team entirely from advertising on its assets, including roads. The council says it owns about 200 physical assets, including office buildings, car parks at country parks, libraries, school sites, land beside busy roads, and roadside verges, along with about 150 roundabouts. An advertising sales firm will be appointed to market the assets. “The average cost of advertising on a...
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