The Oxford Bus Company is expanding the coverage of PickMeUp, its on-demand ride sharing service, but says more sponsorship is needed to make the service sustainable.
PickMeUp was launched in June last year covering the Eastern Arc of the city, which is home to many major employment sites.
Users request a mini-bus pick-up within 15 minutes at a virtual bus stop using a mobile phone app. Passengers choose both the start and end point of their journey and are matched with others...
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