As anyone who works in e-commerce will tell you, when you offer a product for sale online you generate a dizzying amount of data even before a sale is made. How quickly a business is able to interpret and act upon that data is often the only difference between success and failure in the start-up phase, which is why so many tech entrepreneurs proselytise learning as a competitive advantage.
At ParkVia we have had our best summer this year, driven in part by adopting this approach and although we...
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