Polish airport signs up ParkVia

UK-based parking reservations platform ParkVia has entered into a partnership with Wroclaw-Copernicus Airport’s operator. The deal will see the Polish airport’s parking, fast-track and lounge products delivered across the global ParkVia network.

Passengers flying from Wroclaw (WRO) can also book ancillary services online at parkvia.com.

ParkVia will also market the airport’s products to customers across sites including the Eastern European giant Wizz Air.

The agreement covers nearly 4,000 parking spaces over four pre-booked car parks, including the airport’s premium car parks, which are within walking distance of the terminal. The deal also covers the WRO Executive Lounge and the airport’s fast-track service.

WRO products will shown “in-path” across the ParkVia network of airlines and travel agents so customers can book parking at the same time as their flights.

WRO’s sales and marketing director, Jaros?aw Sztucki, said: “We aim to deliver a seamless airport experience for our passengers and that starts before they book their flight. Bringing this new digital route-to-market online allows our passengers to book and pay for services on the platform and device of their choice. This year it is more important than ever to maximise passenger monetisation and we believe that ParkVia’s e-commerce platform will help to this end.”

ParkVia’s head of strategic accounts, Ilaria Vacca, said: “WRO has an enviable record of growth and the new collaboration will enhance the airport experience for many passengers, presenting them with additional options to pre-plan their journeys.”