Interview Keith Ludeman: Going for growth

Keith Ludeman is chief executive of Go Ahead, one of the UK’s large bus and train groups. James Dark spoke to him about his strategy for getting more people to use public transport

To a large extent, the performance of major companies reflects the character of their chief executives. This is particularly true in public transport where the men at the top have been instrumental in building their businesses virtually from scratch, and have been part of the leadership team, in some cases chief executive, for decades.

Stagecoach, under Brian Souter, has consistently led the industry into new markets and pioneered innovation, sometimes impetuously, sometimes brilliantly....