Research based on market segmentation by Dr Jillian Anable, of the University of Aberdeen’s Centre for Transport Research, has estimated that at least 40% of the Scottish population are potentially willing to switch some journeys from car to bus, rail and coach.
Her research classified car owners and non-car owners into seven groups with the following characteristics...
NON Motorists
Reluctant riders (7%)
Would prefer to have greater access to a car than they currently do
Use...
+80% more
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