Social media pilots could lead to dedicated Stagecoach channel

Stagecoach has launched pilot projects in Scotland and Oxford which could lead to the development of a group social media strategy. Potentially, this could include a Stagecoach bespoke social media channel.

At present, the pilots are aimed at using social media channels as a customer service mechanism to inform passengers about promotions and issues, such as roadworks, that could affect service reliability, as well as examining the feasibility and cost effectiveness of developing a group wide...