Smart airline revenue management model has lessons for other modes

Yield management and revenue maximisation

When I was invited to speak at this year’s Travel 2020 event, I was aware that the passenger transport industry views my world of ‘Revenue Management’ with some interest to see possible future applications to their industry but coupled with quite a lot of perplexity and suspicion.

What are these ‘dark arts’ used by the hotel and airline worlds to optimise yields on their capacity offers, and take different rates for the same products off different customers?...