Now I guess that most of you will not yet have heard much about MDAT (Multiplex Diversified Attractor Theory) - or, at least, I hope not, since I seem to think that I thought it up on the bus last week, though perhaps I'm deluding myself. As theories go, it's right up there with ABC (Asymmetric Behavioural Churn) in its ability to express a useful insight in a memorably incomprehensible phrase. Actually, you have probably forgotten Asymmetric Behavioural Churn as well, so I need to start there....
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Phil Goodwin
Phil Goodwin
Phil Goodwin is professor of transport policy at the Centre for Transport and Society, University of West of England, Bristol, and emeritus professor at University College London. Email: philinelh@yahoo.com