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Destination dreamland

An advert viewed from a bus window sets off a journey into metaphors and other musings

Phil Goodwin
20 September 2013
" It may just be straws in the wind but I seen to detect a reburst of interest in the bus-as-metaphor. This was once a rich tradition – the man on the Clapham Omnibus, missing the bus... but the metaphor got stale."

 

Fittingly, it was while daydreaming on a bus that I glanced out of the window and saw the slogan: ‘Buses Stop but Dreams Don’t’. The bus moved on and I puzzled about it for the rest of the day – what on earth could it mean? As a metaphor, it didn’t quite make sense. Was it some misguided road safety campaign? In the end I retraced the journey and discovered the source, one of those moving posters on bus stops. It was an advertisement for Middlesex...

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Phil Goodwin

Phil Goodwin

Phil Goodwin

Phil Goodwin is professor of transport policy at the Centre for Transport and Society, University of West of England, Bristol, and emeritus professor at University College London. Email: philinelh@yahoo.com

 



 

 
 
 

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