Transport for London (TfL) is selling its brand worldwide in a bid to generate a revenue stream to invest in new projects in the capital.
TfL has signed a five-year deal with brand licensing expert TSBA Group to market symbols such as the London Tube map and the roundel logo.
David Ellis, Head of IPR Development for Transport for London, says: “Our partnership with TSBA provides us with the expertise to re-align and expand our licensing programme and keep pace with the global...
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