UK consumers will shop in the metaverse

Vista explores the appeal of the virtual High Street

Although the online ‘metaverse’ may seem a long way off, research shows that people’s shopping habits have already shifted and that small businesses need to stay on top of emerging tech.

According to a study of 2,000 adults by Vista, 59% of people are familiar with the metaverse and anticipate it will take around 15 years before it goes mainstream. Some 73% of respondents predict it will be most popular with Gen Z and Millennials amongst all age groups. 

A third of UK...

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