Ludlow: case study of a successful market town

A small market town, Ludlow is endeavouring to balance the conflicting demands of the old and the new. Its heritage buildings are a key attraction, while the town's economy is being driven by its growing reputation for good food.

Its problems are common to many small town. It has a historic street plan, and suffers from traffic congestion and unsightly parking. It recently faced strong pressure from Tesco which wished to open a new store in the town. This case study shows how a small community...