Arriva Yorkshire’s Leach was named ‘Marketing Manager of the Year’ at the 2008 Passenger Transport Management Awards.
She is responsible for long list of innovative and creative marketing campaigns, including Jonathan Ross visiting Arriva Yorkshire for a radio show , David Jason sponsoring buses, the widely acknowledged Mr Men campaign, and the recent Arriva Yorkshire viral spoof of Virgin’s ‘Still Red Hot’ ad to promote one of its local bus routes.
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