Richard Allsop misses the central point about Vision Zero (ibid). He assumes that it is a policy focused on a long-term single objective, which is no deaths and no serious injuries. It has been in place in Sweden since 1997 when it was approved by the Swedish Parliament and it is about year-on-year continuous improvement on the assumption that we can achieve zero KSI (killed and serious injuries) and that zero has a sound ethical foundation and sends a strong, invigorating message to everyone...
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