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Branson plays leading figure in a spot of BA-baiting

27 May 2009

 

Sir Richard Branson has lost none of his touch when it comes to public relations.

News that Virgin Atlantic almost doubled full-year pre-tax profits, to £68.4m, came less than 100 hours after British Airways reported a record loss of £401m.

To rub it in, Virgin also claimed that the profits increase had been achieved on the back of rising numbers of premium passengers, a decline in which was blamed for BA’s poor results...

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