Stagecoach’s luxury bus service to offer railway-style guarantees

STAGECOACH HAS launched a new premium bus service concept that will make extensive use of rail industry-style performance statistics and customer service pledges in an effort to woo car users onto its network.

The £2m trial of the concept, marketed under a new ‘Goldline’ brand, was launched this week by the group in Perth. There are plans to roll the new product out to key locations across the UK if it proves a success.

Passengers using the Goldline service will benefit from...

+89% more