Retailers are finding new ways to harness the potential offered by smartphones to reach out to new and potential customers. ‘Apps’ have been developed that enable users to view and purchase goods and services on their smartphone, and these apps are becoming ever more sophisticated. Tesco, for example, has added a barcode reader to its groceries iPhone app that can add items to a customer’s online home delivery order.
Retailers in the passenger transport sector are getting in...
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