Bus lobby group calls for boost to investment in paid-for Times piece

So eager was bus lobby group Greener Journeys to get publicity for its new research that it took the unusual step of paying what must have been a significant sum to take out a full-page ‘advertisement feature’.

Rik Thomas

25 July 2014

The above full-page advertorial featured in the business section of The Times on 11 July

Copenhagen’s new cycling infrastructure has been designed to keep everybody – even motorists – happy, says Sandra Hoj

ON 11 JULY the Greener Journeys public transport lobby group took the somewhat unusual step of taking out a paid ‘advertisement feature’ in the business pages of The Times to promote research it had commissioned from the Institute of Transport Studies at the University of Leeds. “Some 50,000 jobs would be created if British bus times were 10% shorter,” the paid-for feature began. “Almost a quarter of unemployed young people have missed out on jobs because there is...