Let’s get our bus product into a consistent shape

Featuring Myra Hindley in the launch video of the London Olympics was a huge PR?mistake, says Ben Colson. He warns the industry to learn from this - segregate its products, brand and target them at specific audiences

I finished writing this article - extolling the society benefits of free local bus travel for all.  It was to highlight the massive wins for the environment and social cohesion, and balance them against both the loss of commercial freedom currently enjoyed by bus operators, and the loss of freedom to unduly fiddle with the market by local authorities using their new-found freedoms under the Local Transport Bill. I was arguing that free travel would provide very real checks and balances on...

+91% more