Johnson’s transport strategy resurrects road pricing stories

Vague references to future consideration of road pricing in London in the mayor’s new transport strategy led to, amongst other things, the resurfacing of the ‘£1.34 a mile to drive’ meme.

Rik Thomas

23 October 2009

Londons Evening Standard on 12 October

On 12 October, the first day in which is was distributed for free, London’s Evening Standard proclaimed on its front page that: “Motorists on city’s busiest roads face new levy on top of C-charge.” “£1 a mile toll to drive in London,” its banner headline went on, with the actual story (on the publication of the mayor’s transport strategy) stating that: “Motorists face being charged to drive on London’s busiest roads under radical new...