FirstGroup UK?bus managing director Giles Fearnley briefed trade journalists last week on the company’s new localist approach to bus operations (see page 19), with one facet of the plans being that subsidiaries will be able to brand their buses to reflect the local area. So, for instance, buses in Leeds will be branded First Leeds, buses in Bradford First Bradford and, you got it, buses in Cornwall, First Cornwall. Fearnley added, however, that there were one or two parts of the country...
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