The Highways Agency has just awarded corporate consultant The Storytellers a £16,667 contract under the title ‘Company name development’. We presume this is something to do with the HA searching for a new name, given it is about to be turned into a Government company. But unless it goes for an off-the-wall idea, as the Royal Mail did with its ill-fated Consignia rebranding, the options are surely limited. What could a body responsible for the trunk roads and motorways of...
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