From small and unpromising beginnings, over the past two decades social research has become a more accepted part of the transport policy mainstream, but its role and significance remain contentious, with critics claiming that too much reliance is placed on personal opinions that cannot easily be quantified and verified. One person with long experience of dealing with these critics is Kris Beuret, director of consultancy Social Research Associates (SRA), who has played a prominent role in the...
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