Drivers willing to pay for in-car payment functionality

User experience report reveals need for carmakers to optimise in-car payment services to access untapped revenue, says Parkopedia’s Adam Calland

In-car payment services have become an extremely desirable convenience feature for many drivers, who would be willing to pay for access to significantly improve their driving experience and brand perception.

This is a key finding in a report by Drive Research, who presented real-world drivers in the US and Germany with two in-car payment systems and tasked them with completing the same exercises on both, before answering quantitative and qualitative survey and interview questions, to gauge...

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