Imagery of a camouflaged car being wheel clamped is at the centre of a new DVLA vehicle tax evasion campaign.
The campaign artwork features a car that has been painted to look transparent in a bid to evade detection. The campaign tagline is: “Even if you think you’re invisible to DVLA, you’re not – tax your car or lose it.”
The month-long campaign, which launched on 3 November, will run across media, on radio, on catch-up TV, in newspapers and online.
DVLA chief...
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