Short joins Orbility UK team

Parking systems manufacturer appoints UK sales director

Parking technology solutions company Orbility has appointed Jim Short as sales director for the UK. His career background is in parking operations, having worked with both technology providers and operators for over a decade.

Short was most recently technology sales manager at Smart Parking and also worked for WPS. He previously worked for Orbility under the ACS and Xerox brands, as senior business development manager.

Now that he is back at Orbility, Short will develop sales strategy and maintain relationships with key accounts and partners.

Jim Short said: “I am genuinely excited to be joining former and new colleagues, to help drive the sales and revenue objectives of a global parking technology business.

“Orbility’s continued commitment to product innovation in parking management systems, dedication to superior customer service and strong desire to expand in the UK market, provides a great opportunity.

“Having in-depth knowledge of both sides of the sector is important. It helps to understand how different parking technologies, enforcement models and legislation play a key role in delivering the overall service.

“The days of multiple individual technology contracts with no overlapping functionality are firmly in the past. Successful players will understand the value of integration, simplified revenue reconciliation and data-driven decision making.

“Contactless and frictionless parking experiences which are already at the forefront of clients’ and motorists’ minds, are set to become even more important as people are released from coronavirus lockdowns.”

Denis Brazzolotto, head of sales and marketing at Orbility, said: “Having worked with Jim before, his tenacity and sales drive contributed significantly to UK business success. We look forward to building this crucial market and are delighted to welcome him to our growing team.”

Over the past 50 years, Orbility has operated under various flags, including Elsydel, Ascom, ACS and Xerox, which sold the parking technology business to Andera Partners, an investment company based in France in 2017.

The Orbility brand was launched in 2019. Orbility’s UK client base encompasses NHS trusts, shopping centres, councils and airports.