A number of transport operators are already selling a sizeable proportion of their tickets online and looking to grow this part of their business.
It may be revealing that the National Express website expends a lot of front page space on moving coach travel upmarket. A prominent news story on how to get to the Southampton Boat Show by coach presumably doesn’t expect to attract large numbers of affluent yachties, but subliminally sells their Southampton service to a much wider public. The...
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