Reading Borough Council is seeking a new bike hire operator following Hourbike’s withdrawal at the end of March. The council said Hourbike had struggled to cover the operating costs of the Readybike scheme. A lack of sponsorship and marketing deals added to the operator’s problems, it said. The operation has been closed down while the council investigates options. It says a number of operators have expressed interest in running a scheme. Any scheme will have to operate with zero...
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