Enter Electric! Volkswagen Group tackles prejudices against e-mobility

The Volkswagen Group will launch its first ever cross-brand communication campaign in the coming weeks to stimulate interest in finding out about electro-mobility.

The Enter Electric! campaign will present facts and messages in a wide range of formats to counter myths about EVs that are still widely believed.

There will be a focus on showcasing the suitability of EVs for daily use, battery performance, charging convenience and sustainability. Target groups are retail and fleet customers,...