CFE - have you got it? Your customers need it!

The words a company chooses to describe its customer service ethos can reveal a lot more than intended

Katarynza is a ‘Store Colleague’ for Boots. You can see her on the careers website (www.boots.jobs/stores/ roles/store-colleagues/). Beneath her image, it says, ‘If there’s one thing that’s part of everyone’s job description in store it’s this: delighting customers.’ Boots was one of the Sunday Times 25 Best Companies to Work For 2010.

Marks & Spencer’s careers website has a similar homepage (www.corporate....

+93% more