Arriva UK Bus has seen the rate of mobile sales triple since launching its m-ticketing technology in 2009, as smart phones become more prevalent. It took 18 months for Arriva to register the first million bus trips via mobile, but the last million were made in just five months.
Mike Woodhouse, marketing manager Arriva UK Bus, said: “We have now had more than three million journeys made on our buses using m-tickets and we predict that, as usage continues to increase, by the end of...
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