It’s not just in Denmark where Arriva has creating a stir. In Yorkshire, the group recently spoofed Virgin Atlantic’s ‘Still Red Hot’ campaign to highlight its revamped bus service between Wakefield and Leeds. As music played over the PA system, the route’s drivers sauntered through Wakefield’s bus station as locals looked on in awe.
Will MD Nigel Featham take his emulation of the airline further? Can we look forward to a duty free trolley on-board soon?...
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