PTMA 2009 Winner: Marketing Award

Matthew Wooll
First Berkshire

Matthew Wooll of bus company First Berkshire has used his experience and operational knowledge to increase passenger growth, improve customer service and assenger information, reduce passenger complaints and utilise modern technology to help promote services.

Heading a team of six people he is certainly worthy of recognition for his demonstrable actions in marketing FirstGroup’s bus services in Berkshire. He lives in the area and travels on this own services.

The judges said: “We were impressed by the innovative work done by Matthew in a wide range of initiatives. His personal commitment to the delivery of quality in operations, as well as to marketing, has contributed to the growth achieved by the business.”